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News & Topics
W&S Group is proudly to launch “Direct Haisurvey" - our self-service online research system which can be used free-of-charge to conduct market research (consumer survey) in Southeast Asia.
Mobile user positively increase growth every year, this trend have lead the business into new stage, called multi-screen world. People communicate and connected through people in the internet everyday, anytime and anywhere from their smartphone or tablet.
Within this month panelist member have increase greatly. PT. Nusaresearch has reached more than 90,000 members. To have our updated Panel Book, please Clik Here for your reference.
Market Research Study
Face-to-face interviewing can offer advantages over self-completion methods such as postal and online surveys because respondents are more likely to give their undivided attention when an interviewer is present. A good interviewer will help build rapport with the respondent without, of course, in any way introducing bias by leading the respondent or “explaining” the questions in his/her own words.
Desk research refers to the collection of data which has already been collected in order to solve a problem. This type of data is also known as secondary data. The information collected by desk research often does not cover the problem entirely, or it can be incomplete, because the information can be out of date or because it was collected for a somewhat different purpose. Desk research is very effective and can be conducted in starting phase of market research as it is quite quick and cheap and most of the basic information could be easily fetched which can be used as benchmark in the research process.
FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. It is also a good method to employ prior to designing questionnaires.