OA (Open-ended answer)

To expect the real voice from Indonesia consumer, you will get a result to help you such as product strategy, follow-up customer strategy, and advertising strategy.

OA (Open-ended answer) service

According to Free answer results from the questionnaire, we have several options for your to select as your reference below;

1. To confirm about the number and length of OA Question from Questionnaire

Firstly, before making the quotation which including OA service, we need you to provide us your questionnaire. So that we can help you decide what type of OA service is the most suitable.
Note: No questionnaire provided to us, we will not include OA service in your quotation.

2. How to determine which service is appropriate for each type of OA

OA summary How to summary the OA question and attributes question
OA coding How to count the qualitative information by making a code table
OA Category summary How to classify OA in prior to the prepared categories
OA Select review How to merge the free answers into attributes and categories
Text Mining Analysis How to text mining

3. After get the data result, and complete data processing. Next Step is;

We will send you the Report Template for you to finalize, in order to match with your expectation.

4. Complete Delivery, Report

We will summarize the report which is including OA analysis as the delivery.

The aggregation method

1. OA (Open-ended answer) Summary - (Please refer the document in excel file)

How to summary the OA question and attribute questions

2. OA (Open-ended answer) Coding - (Describe the results of OA to GT (Grand Total) and report)

How to quantify the qualitative information by creating a code table

3. OA (Open-ended answer) Category summary - (Please refer the document in excel file)

How to classify OA in advance to the prepared category.

4. OA (Open-ended answer) Select review - (Describe the results of OA to a report)

Our service is provided as grouping the free answer into attributes and category.
For example; male 25-29 years old and selected from the people who wrote the opinion for the "Category A" are listed in the report
※ In addition, if you want to extract the most appearance (most often), it is done in (1) OA coding (2) aggregate (3) excerpt (4) Translation of the order.

5. Text Mining Analysis

You can read more information about text mining.
We will translate all OA into English . After that we will carry out a text mining analysis
We are able to carry out anlysis frequency List of Words, a variety of analysis, such as Hierarchical Cluster Analysis.

Kind of OA (Open-ended answer) type

In case of short text (Short FA)

  • Q. When refer to the word "Company", what company name could you figure out?
  • A. Macromill South East Asia, Google
  • Q. When refer to the word "Artist", what artists name could you figure out?
  • A. Jack, Jason

In case of Long text (Long OA)

  • Q. Please tell us what do you think about this product?

If you need the coding of qualitative opinion, after confirming the OA result separately; it is depended on the aggregate purposes, then we will quote the cost for you.

We will not suggest client to coding OA as the folllowing cases below;

If we judged that it is complicated to quantify the OA

If one sentence is so long and have multi meanings
In case of that, and as we concerned, we will not provide you OA coding, but OA summary instead.
EX) We write down in OA summary the answer in each attribute such as Age, Gender, SEC, Location.


OA Summary

US$ 50.00 (1 question per 50 samples)

OA Coding

Sentence from 120 letters is counted as 1 question

Sample Size FA Coding / Coded_Data (LOCAL)
1 - 999ss 0.40 LOCAL(Total amount)
+ 10$
LOCAL(Total amount)
LOCAL + 25$
1,000 - 1,999ss 0.35
2,000 - 2,999ss 0.3
Translate Translate FA / Coded_Data (EN / JP)
1 Sample 0.75 1.50

OA Category summary

US$ 100.00 (1 question per 50 samples)


Number of category 1 - 29 30 - 59 Over 60
Price (JPN + LOCAL) 200 400 600
Price (LOCAL) 150 300 450


LOCAL 3.0 5.0
ENG / JPN 5.0 7.0

OA Select review

US$ 100.00 (1 question per 50 samples)
If quantification is required, OA Coding and translation fee is required additional.

number of panellist

07-Jul-2022 1,049,047


+62 21 50958311
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Ho Chi Minh
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  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Jakarta
    WA Only +62 811 9959 995
    Phone Only +62 21 5095 8311
  • Osaka +81(6)6390-1441
  • Bangkok +66(2)6530-411
  • Hochiminh +84(8)3848-3731