Q&A of Market Research & Degital Marketing
Results of panel
[Question]: How can we trust the member answer?
Answer:
[Question]: How the number of member panel represent all target?
Answer:
A standard survey will usually have a confidence level of 95% and margin of error of 5% which mean we can trust the data 95% and we must accept that the data is not accurate by 5% error.
[Question]: How's the Response Rate of the panel?
Answer:
The online panel response rate approximately 5-12% depends on the length of interview and difficulties of the study (Target of respondents, IR, or Quota).
[Question]: Do you have panel attribute?
Answer:
Yes we have detail profiling of our respondents, such as basic profile, job, SEC, ownership, brand preference, brand usage and media habit.
Yes we have detail profiling of our respondents, such as basic profile, job, SEC, ownership, brand preference, brand usage and media habit.
[Question]: How do you recruit the member?
Answer:
We do snowball by current member recommend their friends ton join the panel.
[Question]: Who will be answering questionnaire?
Answer:
We have member who register to answer the questionnaire in the system through nusaresearch.net, our actively online panel.
