Market Research Study

05-Sep-2014 

Combination of Online Research, FGD and HUT (Home Use Test)

This is a brief from France IT development company they want to conduct a research study about smartphone application. They want to know how is Indonesian market will react towards the product and Indonesian behaviour for using smartphone application.

Research study presents insights from an Online research of 500 respondents and FGD Phase 1, HUT for 1 week, and reinvited the respondents for FGD Phase 2.

Our strong point is by using a combination of online quantitative and qualitative data we can control the timing and improve a final evaluation / report of this study to ensure that the limitation of data collected in online research are balanced/integrated by the strength of data exploration in Qualitative research (FGD). 

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11-Jul-2014 

Explore your Survey Data with our Cross-Tabulation Solutions

We commit to providing cross-tabulations (Head-Body Items) solutions to the clients to make the complex findings easy to understand. To discover relationships between variables, we perform a thorough understanding of the questionnaire to cross analyze necessary questions to collect a wealth of information.

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05-Feb-2014 

Is Traditional Market Research Threatened by the Digital Industry?

As the Market Research Industry battles redundance  in a digital world, this article will try to investigate how the Market Research industry is impacted by the all-digital economy and how it can take advantage of it. This post will try to define threats posed by digital advancements to the Market Research industry, and explore the future of market research and how mobile market research is poised to lead the market industry.

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13-Jan-2014 

Grow Your B2B Sales Through Referrals

We Love Referrals, Right? Here Is How To Get More.

Referrals from happy customers are one of best ways that B2B companies generate new business. Not a huge surprise. However, what is surprising how few companies have a dedicated strategy for fostering these valuable referrals.

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03-Jan-2014 

2014 Digital Marketing Forecast: 7 Trends To Watch

New Year has come but yet the trends unpredictable, searching the best strategies for the future here the 7 trends to watch in 2014 cited from Streamfeed’s writer Daniel Herbert. He sumed up important trends that company and digital marketers need to considers for future business decision making.

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23-Dec-2013 

Five Marketing and Market Research Trends for 2014

As we head into the end of the year, many businesses are beginning to look at their budgets for marketing, mobile, and market research for 2014. Studies are showing that businesses are poised to spend more on digital marketing than ever before, yet are making hard tradeoffs in terms of which investments are yielding the highest results. If you’re interested in making mobile or market research part of your agenda for the year ahead, here are five areas that you shouldn’t ignore.

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16-Dec-2013 

Holiday Engagement Goes Mobile in 2013

People don’t realize that, for many retailers, the holiday season is when they finally reach profitability. Black Friday simply means that the revenue finally exceeds expenses and the company is finally in the black, an accounting term. I couldn’t imagine the stress that retailers are under – especially this season as behaviors are changing, the economy is in question, and so many are unemployed.

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13-Dec-2013 

Indonesia: The Social Media Capital of The World

Indonesia is a country that is far too often associated with paddy fields and beaches rather than seen for what it really is - a young, buzzing country quick to adopt anything and everything new, especially when it comes to mobile.

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11-Dec-2013 

Cheap Market Research Methods For Startups

In the startup world there exists the myth of the “perfect idea.” Many entrepreneurs become so caught up in pursuit of this mythical event that they never take any action on the seemingly mundane or unoriginal ideas that they do have. The problem with this approach is that there is no such thing as the perfect idea; most of the new companies that we see rocketing into the stratosphere are the product of approaching existing business models in new ways, improving them with new technology or repositioning a model for a different market segment.

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09-Dec-2013 

Five Tips to Rock Online Survey Research

From Fortune 100 businesses to mom-and-pop shops, smart companies are kicking up the volume and quality of their research data with well-designed online surveys. In this age of the Internet, gathering data from current and potential customers, employees, vendors and other business relationships has never been easier or more efficient. Now, that’s some sweet music to the ears of a marketing professional! However, extracting useful and relevant information from respondents can be challenging if online survey design isn’t up to snuff. Dial in better response rates and data collection with these five tips for online surveys:

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14-Nov-2018 358,645

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Company

Contact

  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)2902-2227
  • Bangkok +66(2)6530-411
  • Hochiminh +84(8)3848-3731