Macromill SEA was formerly W&S Joint Stock Company. We have many years of experience in the field of market research in Southeast Asia. Combined with the most advanced marketing technology solutions inherited from Macromill Group - the largest market research group in Japan, Macromill SEA is always confident will provide the best service to solve the problem for our client.
We specialize in Marketing Research and Analysis including high quality and rich in online panel networks with 743,651 members nationwide. Moreover, our complex online questionnaire system, you can create your own survey style and launch to target respondents.
Client of Macromill South East Asia
03-Aug-2021 (Panel network in Indonesia)
“The partnership with Macromill marks a big step for W&S to expand its business scale. By combining our experience and capability in Southeast Asia with Macromill’s extensive research track record and vast client base in both online marketing Research and digital marketing solutions, we can deliver more distinctive insights and a competitive advantage to our clients.” Said Yoshio Fujii, W&S Group CEO
Analysis can be difficult on open-ended questions if you decide not to use multiple choice on your questionnaires. Although open-ended questions brings many benefits where they offer insights that are not captured in the closed questions, there is a need to precisely choose appropriate technique to analyze the responses to open-ended questions.
In the recent year demand for acquiring targeted respondents online is increase greatly. The innovation to understand people behaviour and the way they connected to internet also become important point for brand to spesifically lead them to engage with the brand. One of this innovation is using cookies tracking to understand respondents browsing habit and online exposure on specific website. This technology developed to increase the accuracy of ads audience, usually use by the agenccy or brand to monitor their ads effectiveness.
\r\n An Online research community is a part of an emerging and developing area in market research making use of developments in technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online.\r\n