Taking advantages of the expertise accumulated in Web Marketing in Japan for more than 16 years, We establishe W&S INDONESIA (2012) aimed to provide valuable research studies and modern marketing solutions to our clients.
We specialize in Marketing Research and Analysis including high quality and rich in online panel networks with 395,910 members nationwide. Moreover, our complex online questionnaire system, you can create your own survey style and launch to target respondents.
Client of W&S group
20-Feb-2019 (Panel network in Indonesia)
“The partnership with Macromill marks a big step for W&S to expand its business scale. By combining our experience and capability in Southeast Asia with Macromill’s extensive research track record and vast client base in both online marketing Research and digital marketing solutions, we can deliver more distinctive insights and a competitive advantage to our clients.” Said Yoshio Fujii, W&S Group CEO
Analysis can be difficult on open-ended questions if you decide not to use multiple choice on your questionnaires. Although open-ended questions brings many benefits where they offer insights that are not captured in the closed questions, there is a need to precisely choose appropriate technique to analyze the responses to open-ended questions.
In the recent year demand for acquiring targeted respondents online is increase greatly. The innovation to understand people behaviour and the way they connected to internet also become important point for brand to spesifically lead them to engage with the brand. One of this innovation is using cookies tracking to understand respondents browsing habit and online exposure on specific website. This technology developed to increase the accuracy of ads audience, usually use by the agenccy or brand to monitor their ads effectiveness.