TVC advertising effectiveness measurement survey in Indonesia

Skype Interview Introduction

Skype Chat is a cost effective interview method largely used in qualitative research.

In any cases of interviews to be carried out among participants and researchers that are distantly located, or scattered, it is time-consuming and inconvenient to carry out face-to-face interviews. As a sound alternative method, Skype chat may be used in these circumstances. Even cross-border interviews can be performed with the assistance of interpreter joining online Skype conference, which saves research effort much more than ever in terms of time and travelling cost of project team.

Merit and Demerit of Skype Interview

  • Merit

    Cost efficient Capable to connect moderators (interviewers) and respondents from varied areas.
    Travelling attempt for research project is saved Flexbile schedule for interviews setting up

  • Demerit

    Inconvenience at bad-internet-connection research venue Body language may not be well perceived through Skype interviews Recorded voice quality (for reference) may be affected gained due to distant communication

Skype Interview Solution by Nusaresearch

  • Respondent recruitment

    Respondents meeting various conditions can be recruited from our large panel of over 110,000 online members across Indonesia

  • Facilities availability

    A collection of technology devices assist online interviews with cameras, projectors and recorders in a smooth combination

  • Moderator and Interpreter

    Experience qualitative researchers of Nusaresearch moderate interviews with support of various foreign language interpreter as per research request

CASES TO BE SUPPORTED BY SKYPE INTERVIEWS AT NUSARESEARCH

  • FGDs or IDIs carried out with respondents located far from moderators (and / or interpreters)
  • Focus Group Discussions (FGD) carried out with respondents scattering through different locations
  • FGDs or IDIs with clients attending from far distance

Rate of Skype interviews

Contact us for service price in details

CASE STUDY

Condition

Location Jakarta, Indonesia
IR(Incident rate) IR= * * %
. Mothers aged 18 - 35 years old
. Those who currently feed/ used to feed their children with solid food after the children turn to 6th month
Sample size 3ss
Interview time 90 mins
Delivery Recorder tape
Simple summary report: Local / English language
Transcription: Local / English language (upon request)
Price 1462.20 $ (Exculed VAT)
Item Unit Quantity Unit cost Cost
Project management fee Set 01 $130.00 $130.00
Create Interview guide Set 01 $200.00 $200.00
Recruitment Sample 03 $17.10 $51.30
Incentive Sample 03 $21.50 $64.50
Moderator Set 03 $93.80 $281.40
Simultaneous English Interpreter Set 03 $120.00 $360.00
Skype interview facilities(Recorder,Projector etc) Set 03 $35.00 $105.00
Simple Summary Report Set 01 $300.00 $300.00
TOTAL (Exclued VAT) $1,492.20

Process of conducting a Skype(Chat) Interview

  • 1. Research brief
    Client sends research brief to Nusaresearch
  • 2. Proposal
    Based on the research brief, Nusaresearch prepares a proposal which identifies target respondents and research methodology
  • 3. Recruiting
    Nusaresearch prepare screening questionnaire and start recruiting. Recruiting period depends on the difficulty of target respondents and total sample size.
  • 4. Discussion/ Interview guideline
    Nusaresearch prepare/ translate duideline and getconfirmed by clients.
  • 5. Invitation Call back qualified participants 2 days before interview
  • 6. Set up facilities
    Prepare skype interview rooms (standard) with additional facilities as requested ( camera, projector..)
  • 7. Transcription
    Create transcription based on interview recordings whenever requested
  • 8. Summary report
    Create summary (qualitative) report based on interview findings
  • ** Interpreter is to join the interviews whenever requested

Skype interview recruitment process

1. Nusaresearch team define and specify target conditions for research study

2. Nusaresearch runs online survey to recruit respondents from Nusaresearch panel, or recruit respondents from offline network.

3. Confirm qualified respondents passing screening round

4. Call respondents to confirm recruitment criteria and pick out qualified respondents

5. Divide potential respondents to 2 target groups: MAIN and EXTRA.
MAIN respondents: have higher intention of participating in Skype interviews
EXTRA respondents: have lower intention or be unsure about their participation.
** Cancellation rate in Asian countries is really high because of cultural or external factors, so the number of respondents recruited are always double by needed number.

6.Recontact to confirm respondent's participation as well as other information 3 days before the online Skype interview.

7. Recontact to confirm respondent's participation in 2 hours before the interview.

8. Test Skype connection before interview

number of panellist

22-Nov-2017 256,321

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+62 21 29022227
Tokyo
+81 3 54217925
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+84 8 3848 3731
Bangkok
+66 2 6530411
 

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  • Tokyo +81(3)5421-7925
  • Jakarta +62(21)2902-2227
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  • Okayama +81(86)293-2934

Company

Contact

  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)2902-2227
  • Bangkok +66(2)6530-411
  • Hochiminh +84(8)3848-3731