Market Research Study

05-Dec-2013 

New Social Media Analytics Comes to Challenge South East Asia Market

Internet Marketing and Research company, W&S Group recently launch Beta test for their new social media analytics platform. Undername Buzzics shorthen from Buzz Analytics, user could get insight from high influence buzzer, identify competitor and in depth analytics.

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29-Nov-2013 

Applying Big Data Visualization to Data Mining

The human mind is not built to see relationships and patterns in tabular data.  If a presenter lists the numbers 1, 2, 3, 4, the viewer may see that this is a simple progression.  However, if the numbers are presented a little differently, such as 1.0, 2.07, 2.98, 4.11, 4.9, the relationship is not immediately clear, although the number pattern is essentially the same.  However, if both of these sequences were plotted on a chart, the viewer would immediately see the two, nearly identical, line progressions.

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27-Nov-2013 

Candy Crush Survey: Nearly Half Have Played Popular Game

Popular mobile and Facebook game Candy Crush Saga has made its way into many homes around the world. The game has been around for just over a year but has already been downloaded and played billions of times, and has become a sort of addiction for many players. So just how popular is the game, and how profitable might it be?

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25-Nov-2013 

Market Research 3.0 is Here: Attitudes Meet Algorithms In Sentiment Analysis

I'll admit, when I first heard about Google, Facebook, and Nielsen studying, decoding and monitoring language and chatter on the Web and "listening to conversations," the consumer part of me got a little bit of the creeps (Big Brother idea).

 

On the other hand, the market researcher part of me was excited about all of the possibilities. Market research has been stale for a while. Everyone knows about the limitations of the traditional focus group and survey. Do group respondents even tell the truth in an artificial setting where they are served finger sandwiches and paid $100? How can the group think be weeded out to get a real picture of the market? Are the right people answering online surveys? Are panelists professional survey respondents or representative customers?

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22-Nov-2013 

Half of All Active Twitter Users Live in Five Countries

Twitter users are all over the world, but half of the social network's active users — those who tweet at least once a month — live in just five countries: the U.S., Japan, Indonesia, the UK and Brazil.

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21-Nov-2013 

A Social Media Study: 5 KPI’s for measuring your brand’s online influence

The social web is evolving at an incredible pace. While a rising number of consumers use the web to express and disseminate their knowledge, experiences and opinions of products and services, most brands still have to figure out how to participate optimally in this unique channel. Despite all the data available at a marketer’s hands, practice presents a disappointing image. Too often I see campaigns targeted to achieve, let’s say, 100,000 Facebook fans. Social media seems to become the goal, a gimmick, not incorporated in a social business strategy. Measurement should provide clarity, but often focuses on vanity metrics. Time to shed some light on this matter. Knowledge first, data second.

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18-Nov-2013 

How To Use Gamification In Online Market Research

Gamification is a term often misunderstood for bringing excitement to an old activity (usually a boring activity) by weaving it into an online game. While this is close, it actually means to borrow gaming techniques, such as the award of badges or points and the passing of a stage in a game, to motivate people to do something. The mere fact that people will be visibly ranked on an online community enhanced by the award of privileges - in other words, a little harmless competing - can be quite motivating.
 

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15-Nov-2013 

5 Reasons Why You Need To Be Mobile Ready For 2014

Despite statistics to the contrary, many businesses continue to ignore the need for mobile solutions when it comes to their customers.

On this blog alone, I’ve shared why you need a responsive design for your site; how mobile was already starting to be a major player back in 2012; and how design trends are being shaped by the mobile customer.

Across the web, there are countless articles and presentations that share why the imminent future is mobile and how to initiate and track mobile marketing and advertising. So, yeah, mobile is pretty big.

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13-Nov-2013 

New App Trades Free Google Play Content for Answering Surveys

Is your time less valuable than your money? Then you might consider downloading a new app from Google that lets you get free media content from Google Play by answering surveys.

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11-Nov-2013 

How To Use Your Blog To Do Market Research

Have you ever thought about using your blog to do market research? Believe it or not, you can use it to help you learn more about your readers, customers and even your market in general.

 

To use your blog to do research, it needs to be well established. You need to publish to it regularly, and ideally, it needs to have a sizeable audience. If no one reads your blog, or if you have a hard time driving traffic to it, the information and data you gather won’t be very helpful.

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Contact

  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
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  • Bangkok +66(2)6530-411
  • Hochiminh +84(8)3848-3731