Market Research Study
Harness your customers' perspective using MROC
An Online research community is a part of an emerging and developing area in market research making use of developments in technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online. Online technology can adapt to almost any research need, be it showing creative stimulus material, gathering ideas for innovation and co-creation or simply an instant ‘go/no go’ when you need it.
In an online research community members (rather than respondents) talk to each other - they exchange ideas and discuss issues with each other. With a group of people on board, research can keep pace with internal development processes, providing a consumer feedback loop to check new ideas, such as product development, from inception to launch.
You can get richer responses because you are able to see how members talk about issues, what language they use. You see what questions they ask each other, which may not be the ones you’d choose to ask them. It’s all about seeing members in their social context.
As a pioneer of Online Marketing Research Company, we provide Marketing Research Online Community. MROC is Online Qualitative research combining different technique such surveys, discussions, and observations. We have collaboration with certified moderator in Global Community Moderator Network who specialist handle MROC.
We had various hands-on experiences with online qualitative studies using various platforms available in the market. We are familiar with Revelation (now a part of Focus Vision), IdeaStream, VisionsLive, DFID-TNS, MyVFF from Inside Heads, and Survey Analytic. There are some activities on MROC such as: Text based, Blog activity, Chatting activity, Video based activity, Product testing, Communication Evaluation, Ad evaluation and etc.
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