Market Research Study
In the recent year demand for acquiring targeted respondents online is increase greatly. The innovation to understand people behaviour and the way they connected to internet also become important point for brand to spesifically lead them to engage with the brand. One of this innovation is using cookies tracking to understand respondents browsing habit and online exposure on specific website. This technology developed to increase the accuracy of ads audience, usually use by the agenccy or brand to monitor their ads effectiveness.
\r\n An Online research community is a part of an emerging and developing area in market research making use of developments in technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online.\r\n
With our vast and well established company contacts, W&S is able to compile potential companies in Indonesia. W&S capable to manage appointment to potential companies and provide transportation, interpreters, direction for conducting negotiations on the appointment day.
The usage of awareness data is very important, especially when one wants to get funded from potential sponsors.
As a PR company, to convince the sponsors to support the project is rely heavily on a high quality data and brand purchase intention of consumers.
Incidence or incidence rate in market research is the percentage of potential respondents that qualify for a study based upon the given screening qualifications. Most every survey or market research study involves some type of parameters or screener qualification questions. By combining this data with government statistical bureau data we could reach abundant insights about the market condition. Below you can see our market research study details for incidence study.
TVC as the one most powerful way to increase awareness in public require high amount budget to launch. But does the result is comparable with invested money? Did the audience recognize the brand? Did they understand the message? Did they lead to purchasing the product? W&S create research test study to know how the impact of TVC in public was. We taking Zalora recent TVC #OWNTHENIGHT to measure the effectiveness.
Taking advantage of specializing in providing online services for market research study, PT. Nusaresearch provides a unique method of data collection execution, which is off-line recruitment that is supported by on-line answering method.
To ensure the Respondent Recruitment is managed correctly, Nusaresearch maintain a network of individuals from variety of industry and has been cooperated with specialist of experienced fieldwork team to ensure the best service and meet the respondent recruitment requirements.
Rapid grow of online industry has just entering South East Asia, Online Market Research as a tool to gain insight of the business opportunity, delivers the best strategy toward Brands. This is the introduction to online research.